Fractional Leadership

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My career path has provided me the opportunity to work with numerous business models, staffing structures, clients and associates of all generations. The ability to understand business goals and strategies, aligning and prioritizing workflow and process, and championing the skills of the individuals doing the work is what I’ve done as both the agency partner and the client myself.

Whether building an exception center of excellence from the ground up without proven roadmaps to reference, assessing entry level talent for future leadership potential, or collaborating on marketing operations workflow and process - my north star has always been keeping people and shared goals at the heart of all the work.

As a consultant and fractional leader, I contribute to the overall team’s success by contributing years of experience and values-based leadership to organizations across multiple functions.

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Team Building and Talent Assessment

  • Third-party perspective of team culture and challenges through direct interviews and listening sessions

  • Provide recommendations for team building initiatives to improve employee morale, satisfaction and communication

Marketing/Media/Reporting Operations, Workflow and Process

  • Work with senior leadership to understand business needs, gaps in process, and provide recommended changes for productivity

  • Assess barriers across internal and external resources to achieving strong mix modeling results and insights

Agency and Vendor Review and Assessment

  • Provide outside evaluation of current agency and vendor relationships to ensure contractual and business needs are being met

  • Agency and vendor RFI and RFP initiatives to determine best partners to meet business needs

In-Housing Exploration

  • Dive deep with leadership on pain points on internal vs. external resources

  • Build a roadmap for in-housing agency services and necessary vendors/contracts needed to complete

  • Provide honest assessment of if in-housing pros outweigh cons for specific business needs and structures

Media Strategy and Procurement

  • Provide strategic recommendations across media channels to best fit business needs

  • Tap into extensive network of media professionals to secure and steward media placements

Chief of Staff

  • Serve as connector across discipline to improve executive workflows, manages special initiatives, enhances organizational efficiency

  • Monitor org-wide performance, synthesize data for executive decisions, manage OKRs

Career Accomplishments

🧩 Process Improvement & Operational Excellence

  • Actively led efforts to enhance workflow efficiency, budget transparency, and cross-functional collaboration despite persistent systemic challenges.

  • Oversaw onboarding of five new team members in two moths during reorganization, helping them quickly integrate and contribute through structured support and inclusive leadership.

  • Transitioned marketing/media tracking systems from desktop to web-based platforms, enhancing accessibility and collaboration across stakeholders.

💼 Strategic Leadership & Team Development

  • Recognized as an unquestioned media expert and trusted advisor, consistently offering insight-driven recommendations that balance media value with organizational priorities.

  • Championed the professional growth and development of direct reports—successfully mentoring several into promoted roles and supporting career alignment through strategic reassignments.

  • Modeled adaptive leadership, especially during times of ambiguity, team reorganization, and increased workload, by maintaining team morale and commitment to mission.

🌱 Personal Growth & Values-Driven Leadership

  • Selected for and completed the Foundations of Ministry Leadership Program, deepening leadership capabilities and peer connectivity across departments.

  • Demonstrated emotional intelligence by openly sharing vulnerabilities, creating a psychologically safe space for others to do the same.

  • Emphasized servant leadership, often stepping beyond defined job duties to support internal teams with research, data insights, and strategic counsel.

  📊 Data-Driven Strategy & Media Innovation

  • Led the onboarding of a new digital agency and SEM manager while sustaining continuity in operations, fiscal tracking, campaign performance, and reporting tools.

  • Advanced audience targeting strategies by collaborating with business intelligence teams and leveraging demographic and behavioral data.

  • Implemented zip code-based targeting, reinforcing national and local collaboration and unifying efforts under one company vision.

  • Collaborated with top-tier national company’s global procurement team to implement ongoing mix modeling data reporting and accuracy.

🎯 Organizational Impact & Cross-Functional Influence

  • Contributed to organizational culture through regular participation in leadership cohorts, ABIDE storytelling, and Enneagram workshops, reinforcing shared values of reverence, appreciation, and equity.

  • Played a pivotal role in the AES Objective Team, leading the creation and rollout of a Skip Level reporting framework to enhance leadership accountability.

  • Participated in Marketing Operations Model workshops, providing candid feedback and driving changes that increased transparency and process alignment across all markets

Let's Get Started

  • “When Jenn took over the marketing strategy for the Austin metro region at Ascension/Seton, she didn't just accept the status quo. In an era where many marketers were instinctively cutting print spend, Jenn approached our partnership with healthy skepticism but an incredibly open mind. She conducted rigorous due diligence, including listening to feedback from separate focus groups that helped determine where her audience actually was. When the data showed our publication ranking highly in every single group, she followed the facts rather than the trends and maintained the investment. That is the definition of strategic leadership. Jenn possesses the rare ability to challenge assumptions and let data drive the bus. For any business looking for fractional leadership to assess vendors or optimize operations, Jenn brings an integrity and analytical rigor that pays for itself.”

    — Travis Baker

  • "Jenn brings an exceptional combination of deep marketing expertise, technical know-how, and organizational fluency—a rare and invaluable blend in a complex, multi-tiered organization. What consistently stood out to me was Jenn’s ability to provide thoughtful, accurate guidance on virtually any marketing-related question—from media strategy to operational workflows and marketing technologies."

    — Matt Blount

  • "I’ve worked with Jenn both in her role as an internal marketing media strategist leader and planner and as an outside consultant helping me strengthen my programs, tackle business challenges, and drive strong results. Jenn always delivers. She has a remarkable talent for taking on complex, large-scale projects and breaking them down into clear, manageable steps. She approaches every challenge with focus and intention, making sure all the moving parts are aligned so the best possible outcome is achieved. I would highly recommend Jenn to anyone looking for a strategic partner who quickly gets up to speed, asks the right questions, and consistently delivers meaningful results."

    — Darren Hume

  • “While I was responsible for leading successful growth campaigns for a region within a large national healthcare organization, Jenn served as the national lead for media planning and buying. She built an in-house media buying team from the ground up, bringing deep agency-side expertise and operational rigor to the organization. She paired deep expertise in paid media with a calm, thoughtful approach to problem-solving, consistently elevating our work through strong planning, clear processes and strategic insight. Jenn was exceptional at balancing a national media planning framework with local and regional marketing needs to ensure campaigns were optimized for best-in-class performance—and she was a trusted partner and counselor throughout our work together.”

    — Theresa L.

  • “Jenn is an inspiring team leader with incredibly in-depth knowledge across marketing strategy and operations. I worked with Jenn in the complex healthcare space and found her to be strategic, thoughtful and smart. She was known for developing creative solutions to meet business needs -- with a constant focus on driving growth.”

    — C. Davidson, FACHE